Tuesday, November 27, 2007

Turkey Day Advertising

'Tis the season to be jolly...and to be overwhelmed with advertisements! Every year the Thanksgiving holiday seems to bring with it an abundance of holiday ads. As much as I love holiday advertisements the ads that are created for the specific Turkey-Day celebration always crack me up. I think that the holiday itself often brings up memories of meals gone wrong and dramatic family reunions, so it is fitting that the advertisements created for Thanksgiving would either promote the hilarious happenings surrounding the celebration or try to promote a "perfect" Thanksgiving meal. Along with the turkey dinner that is always expected on Thanksgiving many families watch the Macy's Thanksgiving Day Parade. What most members of the audience don't realize is that the parade is one large marketing device! Suite101.com has a great article about the advertising/promotions lesson that can be taken from Macy's yearly parade.

Below are two of my favorite Thanksgiving ads. You can find more at my YouTube group.



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