As a big fan of chocolate I decided to write a post about the wonderful world of chocolate advertising. I have to admit, I have given in (big time) to numerous commercials promoting chocolate. Just one shot of a KitKat bar being bitten into and I'm running up to the corner market, and don't even get me started with the Ferrero Rocher ads. Who can resist? Now, as a woman and a chocolate fan I have noticed that all chocolate ads are geared towards women...are women the only ones who truly love chocolate or is this a marketing device that manages to attract both men and women? I decided to investigate. In an article written by Glenda Cooper for the Chocolate.org website I learned that women have been the target audience for chocolate marketing since the second World War, when Caley's chocolate would send a box of their treats to female air raid wardens to make sure they had "extra nutrition to keep them going." Rita Clifton, chair of branding agency Interbrand even says that "Women are the key to chocolate advertising." Using women as the target audience for chocolate ads insures that women will continue to purchase chocolate when they feel the need to indulge, as well as suggest to men that the key to a woman's heart is through buying them the popular candy. Personally, I will always enjoy watching a good chocolate commercial, but I enjoy succumbing to the marketing plan and indulging with a Hershey bar even more! Below, a couple of my favorites...
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Well I'm a guy and I am a self-admitting chocoholic. My dad, brother, and grandpa are also chocoholics, and we prefer our chocolate without anything else! A Hershey bar is our sacred delight. It is funny that chocolate ads are geared towards women. Maybe it's something sexual? The first ad with the cheesy hunk was silly, but the last one was funny. You know the opening credits of the original "Willy Wonka" movie? That used to be like porn for me when I was a kid.
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