Tuesday, November 13, 2007

Advertising Beauty

In the world of beauty advertising the company Dove has emerged with some fresh and enlightening advertisements. The Dove Campaign for Real Beauty was created by Ogilvy & Mather and Edelman Public Relations Worldwide in 2004 for the U.K. market and was later launched in the United States and Canada. The ad campaign is focused on celebrating real and natural beauty. Instead of using models each ad features women who represent the natural physical variation of what real women really look like. As part of the campaign Dove launched the Dove Self-Esteem Fund, to help girls increase their confidence. Personally, I feel like this ad campaign is the best thing that has come out of the advertising industry in years. Growing up I was bombarded by images of skinny and tall models who looked nothing like me. Seeing those images for too long makes a girl feel like maybe she should change. Dove's campaign is not only changing the face of beauty advertisements, it is reminding women that they are beautiful just the way they are. This confidence boost is something that American women have needed for a long time!

This "evolution" ad was the first of Dove's Campaign for Real Beauty...

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