Mac vs. PC

One of my favorite ad campaigns is the Mac vs. PC campaign, created for Apple by TBWA, the company's ad agency. Since it's debut the Mac vs. PC commercial has expanded into somewhat of it's own mini-show. Currently there are 29 different ads from the campaign airing in North America. TBWA did a great job of creating specialized Mac vs. PC ads for the U.K. and Japan. For the British audience the ads were recast with a comedy duo from England, David Mitchell and Robert Webb. They were reshot with different dialogue and a slightly longer format. They can be seen at Apple UK. The Japanese campaign was recast with a Japanese comedy duo, the Rahmens.

There are numerous reasons as to why this ad campaign was so successful. Here is a list of just a few of those reasons;

1. The song in the ads, "Having Trouble Sneezing," is catchy and calming.

2. Easily recognizable by the simple template that is used in each ad.

3. Funny.

4. Justin Long (who acts as the Mac) is cute and easy to relate to.

5. Campaign coincided with the change of apparel for Apple employees at retail stores as well as a change of signage.



You can watch all the Mac vs. PC ads at the Apple website.