Sports Advertising

1 hunky athlete + lots of sweaty sports action + cute humbling line = successful sports commercial. This equation has been used countless times for brands such as Nike, Reebok, the NBA, and David Beckham. Finally, someone has come up with a new and fresh marketing plan for sports! MasterCard and football player Peyton Manning have joined up for some seriously funny commercials. The marketing campaign is called 'Priceless Pep Talks' and features Manning speaking to the audience, giving advice. While the commercials shown on TV are funny and successful in their own right the group that created the campaign, McCann-Erickson Worldwide, has taken it a step further and is sending viewers to Priceless.com, where you can customize a Pep Talk from Peyton for yourself or to be sent to a friend. MasterCard has already reported that hits to their website surge when the commercials air. It's great to see the new ways in which ad agencies are incorporating interactive marketing alongside the print or TV ads they create. It's obvious that consumers want to be involved and it's really cool to see this new wave of advertising emerge, letting consumers become a part of the campaign or getting the chance to customize the campaign for themselves.