One company that seems to have a "copy cat" issue is Sony Bravia.
For example, their famous ad that features tons of bouncy balls going down Filbert street (see video)...
...was actually an idea first seen on The Late Show with David Letterman in 1996! Again, see video....
They were both filmed on Filbert Street in San Francisco. Coincidence? Fallon, the agency that created the Sony Bravia ad denies their campaign was taken from the Late Show. Suuuure. Either way, Letterman wins because he went above and beyond balls and tested out melons as well! Bravo!
I mentioned earlier that Sony Bravia has a "copy cat" issue...well here we are again. Passion Pictures recently created a gorgeous ad for Sony Bravia featuring colorful clay rabbits hopping around a city, presumably New York (You can watch the ad here). Apparently the bunny ad was too similar for L.A. artist Kozyndan, who had previously created a beautiful illustration of a city scene infested with colored bunnies!
Coincidence? Possibly not, because Kozyndan claims that Passion Pictures had contacted him a couple of years ago, wanting to see some samples of his work. There was never any negotiation made and he never heard from them again. Interesting side note, the ad agency that hired Passion Pictures to create the Sony Bravia ad was Fallon! Sound familiar? Just scroll back up to the top of this post to refresh your memory. All I can say is I hope they get their stuff together and get some creative juices of their own!
5 comments:
That is totally crazy. Regardless I think that both the videos are beautiful...but I would be super ticked off if my car was parked there!
You've pointed out the fact that no good idea goes unpunished. Success breeds copycats (ever notice how nearly every box office hit gets an automatic sequel). This is why copyright protection becomes a huge issue, and opens up the debate about what freedom and rights really mean.
I have a professor here at state that told me, "Good writers borrow ideas, great writers steal them." Maybe the ad agency that did the Sony commercial was blessed with great writers. Or maybe, the Letterman show merely inspired the Sony ad. If so, is that so bad? The commercial is great, and for me, a lot more entertaining than the Letterman video. Good engaging post!
Wow. I do love the bouncy ball Sony commercial with the Jose Gonzales song "Hearbeats", which is also a song by The Knife, though I can't tell you which one came first. I think it's hilarious that Letterman did it originally, and of course he also used melons. I'm surprised he didn't test the melons to see if they float!
Poor Filbert St.
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