Wireless Advertising

While advertising is continually changing and evolving to meet the needs of new markets it is important for advertisers to always be aware of the next "big thing." These days the challenge for advertisers is to come up with the best way to market within the world of mobile devices. With cell phones and PDAs as popular as they are marketers are finding inventive ways to catch our attention through this new interface.

One mobile program that I think has really embraced a successful way to market via cell phones is MizPee. MizPee is a service that helps subscribers find the nearest ladies room. MizPee users sign up online at the website and provide their cell phone information. While out and about on the town users can log on via their cell phone and MizPee will provide them with a list of the nearest bathrooms.

What makes MizPee a perfect venue for wireless advertising is that it displays small-sized, location specific ads on each page. These ads have to be small enough to fit on a cell phone screen while maintaining the ability to catch your eye, which is a difficult thing to perfect. However, standalone ads just won't deliver on the small platform, they have to be integrated into the program. MizPee has addressed this issue and insures that the ads their users receive are not only specific to area where they're searching for a bathroom, they also offer deals. For example, a MizPee user searching for a bathroom in the Mission district will be shown ads featuring a deal on tacos at the Taqueria just up the street from where she's standing. This format is really smart because it easily creates a user relationship with the consumer.